What is a personal brand? Sometimes, it's best to look beyond definition to examples for clarification. Working and actively interacting as I do in a large industry like the toy industry, I've had the opportunity to see and meet a number of people who, in the short time I've been working with them, have done an impressive job building a personal brand. Richard Gottlieb
for the toy industry, and Daymond John
and Shark Tank
fame, are two individuals who come to mind. When it comes to "building a personal brand", however, it is not as easy as slapping up a website and calling it a day. A colleague recently shared an interesting article
that had a great info-graphic demonstrating what it takes to create an effective personal branding strategy. As a fan of info-graphics (and general fan of things visual rather than written), I thought I'd share here. See below. Enjoy.