Moms are increasingly moving online, which means retailers need to follow. According to eMarketer Digital Intellegence:
- 23 Million moms with children under 18 in the household currently use Facebook at least once per month.
- This represents 2/3 of all online moms in the country!
- Overall, 26.5 million moms with children are active social media users
- This represents 79.2% of all online moms.
- In 2011, online moms make up 17.9% of ALL US social media users!
Take away: If you sell to moms, and you have any hopes of growing a business, or heck even staying in business, you must be online and active with social media! There are moms waiting!