Banks haven't done much to get us out of the same mess they got us into to, and now they want to encourage people to 1. Move their money and 2. Use credit cards again.
I get the bank fees, and a business is in business to make money. Banks provide valuable services, giving you a safe place to store money and a means to use it without having to carry loads of cash (debit cards), but this move comes at a bad time. As well, as Netflix is learning with its streaming service, once you give the market something for free, it's tough to charge them for it.
A slow roll out, such as tiered upgrades to service, would have been better and not provided negative fodder to people, such as me, who already are miffed.